Light Blur


True to its mission, ACE and its members engage with others in the industry value chain, such as with the food and drinks industry, retailers, consumer organisations, the paper industry, forest certification bodies, and also with the packaging, waste collection and management industries and other interested stakeholders.

In its environmental charter, ACE has spelled out that "members are open to dialogue with stakeholders. They support the partnerships that ACE has undertaken and signed with environmental NGOs and other organizations sharing compatible objectives and values." In particular, an active partnership with WWF was in place for ten years (2005-2015).

For the text of the environmental charter, click here.


ACE and its members work together with the WWF European Policy Office (EPO) to form mutual understanding on issues of common interest, and promote measures that can deliver positive outcomes for both partners.

ACE and WWF EPO, aiming at shaping the EU sustainable agenda on resource management, including forestry and water, concluded their co-operation in 2015.

On forest policy, ACE and WWF EPO were particularly engaged in the effective implementation of the EU Timber Regulation and the fight against the trade of illegal timber products, which cause damage to forests, biodiversity, and local communities.

However, the two organisations were convinced that the EU forestry policy should go beyond legality, and in this context they promoted sustainable forest management practices and the use of certification schemes. Linked closely to this was the impact assessment of the paperboard production industry on the environment.

On water, the objective of the partnership was to continue to work on water footprinting activities with a specific focus on water stewardship approaches. In order to reach a better understanding of water management flows WWF EPO and ACE conducted case studies on water risk mitigation strategies at selected paper mills.

At a more strategic level, ACE and WWF EPO explored the links between markets and sustainability. More specifically, they sought to identify the impact of market drivers on the production and sourcing of resources, and potential opportunities for resource efficient products in the EU.

Tony Long, former Director WWF EPO and Katarina Molin, former Director General ACE (2012)